Swafi Films logoSwafi Films

PublicRelations(PR)

Get your story told in the right places.

Start a projectHow it works

What it is

Public Relations (PR)

PR is about getting your story in front of the people who matter, through the media they already trust. The story has to be clear and the material has to be ready to use.

As a production house we can make the photos, video and behind-the-scenes content that editors ask for, then pair it with messaging and outreach.

Step by step

How we do it

  1. 01

    Audit & objectives

    What is the story, and who needs to hear it? We answer both before anything is written.

    You get: PR objectives

  2. 02

    Messaging

    We write key messages and a boilerplate and prepare your spokesperson. Everyone says the same thing.

    You get: Message house and boilerplate

  3. 03

    Content

    Press releases, photos, video and behind-the-scenes footage. Material editors can use straight away.

    You get: Press kit

  4. 04

    Media outreach

    We build media lists, pitch the story and send invitations to events and launches.

    You get: Media list and pitches

  5. 05

    Amplification

    Coverage is paired with social posts and paid placement. More people see the story.

    You get: Amplification plan

  6. 06

    Reporting

    A summary of the coverage the campaign earned. You see what ran and where.

    You get: Coverage summary

The workflow

At a glance

  1. Audit
  2. Message
  3. Content
  4. Outreach
  5. Report
MESSAGEMEDIAAUDIENCE
Message → Media → Audience

What's included

  • Story audit01
  • Key messages02
  • Press releases03
  • Photo and video for media04
  • Media outreach05
  • Coverage summary06

Related work

Questions

FAQ

Ready to talk about pr?

Send an enquiry