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MediaBuying

We make the content, then help it reach the right screens.

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What it is

Media Buying

Swafi creates or coordinates the advertising content, then uses it in a media-buying process to secure placements across suitable media owners' inventory.

Because the same team made the ad, the plan fits the content: the right length, the right channels and the right timing. Swafi is not an authorised reseller or official partner of any media owner, and placements are subject to availability and agreed terms.

Step by step

How we do it

  1. 01

    Objectives & audience

    We agree what the campaign must achieve and who must see it. This drives every later choice.

    You get: Campaign objectives

  2. 02

    Content creation

    The ad is produced in-house. It is made to the lengths and formats the plan needs.

    You get: Finished ad versions

  3. 03

    Channel selection

    We choose from TV, radio, digital, outdoor and print as relevant. Only channels that reach your audience make the cut.

    You get: Channel shortlist

  4. 04

    Media planning

    We set the schedule, frequency and budget split. You approve the plan before anything is booked.

    You get: Media plan

  5. 05

    Placement

    We negotiate and book with media owners. Placements depend on availability and agreed terms.

    You get: Booking confirmations

  6. 06

    Monitoring & reporting

    We track the campaign as it runs. At the end you get proof of airing and a performance summary.

    You get: Proof of airing and summary

The workflow

At a glance

  1. Brief
  2. Content
  3. Plan
  4. Placement
  5. Report

Channel map · categories only

  • TV

    Spots and sponsorship around programming.

  • Radio

    Reach audiences at home, at work and on the road.

  • Digital

    Social, video and web placements.

  • Outdoor

    Billboards and screens in high-traffic places.

  • Print

    Newspapers and magazines where relevant.

Campaign timelineExample only
W1W2W3W4W5W6W7W8TVRadioDigitalOutdoor

Swafi is not an authorised reseller or official partner of any media owner. Placements are subject to availability and agreed terms.

What's included

  • Audience and objectives01
  • In-house ad production02
  • Channel recommendation03
  • Schedule and budget split04
  • Booking with media owners05
  • Proof of airing06

Related work

Questions

FAQ

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